Little Rock to get 17-story residential tower

Downtown Little Rock will soon get a new 17-story residential tower, to be located near the River Market District.

Moses Tucker Real Estate Inc. of Little Rock is developing and managing the tower, which will be called "300 Third" and contain 106 luxury condominiums.

The company has developed three major towers since 2000, the others including Capital Commerce Center and the First Security Center.

Rental Service Corp. lifts pastor for charity

When Jeff Mead decided he wanted to raise money for underprivileged children, he took his determination 30 ft. in the air with the help of the Rental Service Corp.

Mead, the children's pastor at the First Assembly of God in Pine Bluff, Ark., spent a week at the top of a tower to raise awareness of the plight of underprivileged children in the United States.

"Jeff just called in here one day and asked about renting a lift," said Dean Bearden, manager of the RSC store in Pine Bluff. "When he told me what it was for, we decided to donate the lift to him for the week." The equipment remained on-site at all times in case of emergency.

Upon descending from the tower, Mead was well on his way to reaching his fund-raising goal of $15,000. The money collected will be donated to the Boys and Girls Missionary Crusade and their "Up in the Air for Kids" campaign. It will be distributed to 10 charities that assist underprivileged children around the country.

"It's great we could help out with this," Rental Service's Bearden said, "especially because this was such a unique and worthwhile opportunity."